Importance of Branding
Although it’s not a designer who sets the goals of a company or defines its personality, this has to come from the founders. The brand personality is the foundation of the entire branding process.
To receive the expected results, you as a company must set priorities and values at the start, this helps the Elmwood design team understand the depth of your requirements and set any clear perimeters.
It would be wrong to underestimate the role of logo design. This step should be carefully considered as It is the basic mark of brand identity, yet the most prominent symbol of brand image and used correctly, the foundation of effective marketing strategy enabling its connection with the target audience.
Effective Branding should reflect :
What You Do
First, define what your business does in very clear terms. For example, if you’re a marketing agency, your value proposition might be: “Our agency develops marketing campaigns to improve SEO, generate leads, increase brand awareness, and drive traffic to your business.”
How You Do It
Describe exactly how you do what you do. Carrying on the example of a marketing agency, you might write, “Our agency uses deep industry knowledge and cutting-edge methodologies such as blogging, email, and social media marketing, combined with state of the art analytics to ensure your business is search engine optimised and gets you found online.”
For Whom You Do It
Businesses are much more effective when they practice verticalisation: establish a niche, and become an expert in it. Your customers want to know that you understand their specific needs and challenges and that you’re the right company to address them.
''A value proposition is a promise of value to be delivered.
It’s the main reason a prospect should buy from you, and not from your competitor.''